La Jolla, San Diego · Official Resources

La Jolla, San Diego STR Resources & Official Links

Every official city link, permit portal, compliance resource, and market data source for La Jolla, San Diego short-term rental operators — in one place.

Official La Jolla, San Diego STR resources are spread across multiple city departments with URLs that change. We maintain this page with verified links — last checked March 2026. If a link is broken, contact the City of San Diego Office of the City Treasurer directly at (619) 615-6120 or [email protected].

Permits & Licensing

STRO main info page — City of San Diego Office of the City Treasurer STRO application portal — apply, renew, or check status (Accela)Full STRO ordinance — Municipal Code Chapter 5, Article 10, Division 1 Business license (RUBT) — Rental Unit Business Tax registration portal

Taxes & TOT

TOT registration and filing — City of San Diego online portal TOT zone map — look up your exact rate by La Jolla address (11.75%–13.75%)City Treasurer — TOT and STR account questions

Regulations & Compliance

Report an STRO violation — Get It Done (City of San Diego)Noise ordinance — San Diego Municipal Code Section 59.5.04 Planning Division — zoning and land use questions California Coastal Commission — coastal zone STR rules

Platforms & Hosting

Airbnb — how to add your STRO license number to your listing VRBO/Vrbo owner help center Airbnb Superhost program requirements PriceLabs — dynamic pricing for Airbnb and VRBO

Market Data

AirDNA — La Jolla, San Diego STR market data and analytics City of San Diego Treasurer — TOT revenue and STR license totals

City Contacts

City Treasurer STRO Division — (619) 615-6120 · [email protected]Mailing: Office of the City Treasurer, Attn: STRO, P.O. Box 122289, San Diego, CA 92112 Planning Division — zoning and land use Code Enforcement — Get It Done reporting portal

Related guides

Permits & Licensing

Rules & Restrictions

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