South Bay, San Diego · Official Resources

South Bay, San Diego STR Resources & Official Links

Every official city link, permit portal, compliance resource, and market data source for South Bay, San Diego short-term rental operators — in one place.

South Bay spans multiple cities, and each one has its own STR resources, permit portals, and compliance contacts. We maintain this page with verified links -- last checked March 2026. If a link is broken, contact the relevant city planning division directly.

Permits & Licensing

Imperial Beach — Planning Division portal Chula Vista — Planning and STR permit portal National City — Planning (new capped permit system)Bonita / County — Zoning and business permits

Taxes & TOT

Chula Vista — TOT registration and planning sections Imperial Beach — TOT registration Bonita / County — County Finance and TOT registration

Regulations & Compliance

Chula Vista — Code enforcement and STR compliance Imperial Beach — Code enforcement National City — Code enforcement and new STR regulations California Coastal Commission — coastal zone rules

Platforms & Hosting

Airbnb permit/license number field — how to add your STRO number VRBO/Vrbo owner help center Airbnb Superhost program requirements PriceLabs — dynamic pricing for Airbnb and VRBO

Market Data

AirDNA — South Bay, San Diego STR market data and analytics Airbtics — South Bay, San Diego occupancy and revenue data San Diego revenue reports — annual STR tax data

City Contacts

Imperial Beach City Hall — imperialbeachca.gov Chula Vista City Hall — chulavistaca.gov National City City Hall — nationalcityca.gov San Diego County — sandiegocounty.gov (Bonita / unincorporated)

Related guides

Permits & Licensing

Rules & Restrictions

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